Reshape’s Industry Insights (vol. 1)

Reshape’s Industry Insights (vol. 1)

What we’ve learned from applying AI-human interactions in education

What we’ve learned from applying AI-human interactions in education

Welcome to the first edition of Reshape Industry Insights — a series where we share real-world lessons from applying AI in sales and admissions for education.

Welcome to the first edition of Reshape Industry Insights — a series where we share real-world lessons from applying AI in sales and admissions for education.

1. It’s not about whether people notice it’s AI… it’s about when AI brings more value than a human

One of the first things we hear from customers is: "Will people notice they’re talking to an AI?"

Wrong question.

The real one is: Where does an AI agent outperform a human?

Take Melisa. It’s Saturday, 5 PM. She wants information about a Master’s degree. Now.
She’s not looking for a conversation. She doesn’t want a call on Monday. By then, she’ll be working. And her attention will have moved on.

New customer rule: they want to choose the channel, and they want to choose when.

2. People like talking to good AI… because it makes them feel in control

You might think "I hate bots", but you’re probably thinking of your bank’s Terminator-like assistant.

Now think about how you interact with ChatGPT.

When leads interact with our AI agents, they don’t feel pressured. They feel like they’re using a tool — something that helps them, but doesn’t push them. That changes everything.

3. The AI hype is confusing and not all tools are built the same

If you’re in marketing, sales or ops at an education institution, you’re likely getting daily messages from:

  • AI consultants – useful for improving internal processes or implementing automation.

  • Marketing/sales agencies – they throw “AI” in the first sentence, but it’s business as usual.

  • Agentic companies – like us. We build AI agents that actually do things: follow-ups, webinar reminders, qualification, even conversion.

If you’ve read this far, maybe you’re ready to test one of our agents.

We’d love to show you what they can do.

How far can Reshape go? That's up to you

Reshape is fully customizable. Got a unique workflow, your own sales method, or an idea in mind? Let’s talk.

We’re here to reimagine everything Reshape can do for your team. With you.

How far can Reshape go? That's up to you

Reshape is fully customizable. Got a unique workflow, your own sales method, or an idea in mind? Let’s talk.

We’re here to reimagine everything Reshape can do for your team. With you.

How far can Reshape go? That's up to you

Reshape is fully customizable. Got a unique workflow, your own sales method, or an idea in mind? Let’s talk.

We’re here to reimagine everything Reshape can do for your team. With you.

We use AI to empower sales teams and connect educational institutions with the students they’re looking for.

Reshape USa (+1 5076107436): 57 West 57th Street Midtown Manhattan, 4th Floor, New York, NY 10019, USA

Reshape Spain (+34 910840266): C/ Moreno Nieto, 2, Arganzuela, 28005 Madrid, Spain

2025 © reshape tech, s.l.

We use AI to empower sales teams and connect educational institutions with the students they’re looking for.

Reshape USa (+1 5076107436): 57 West 57th Street Midtown Manhattan, 4th Floor, New York, NY 10019, USA

Reshape Spain (+34 910840266): C/ Moreno Nieto, 2, Arganzuela, 28005 Madrid, Spain

2025 © reshape tech, s.l.

We use AI to empower sales teams and connect educational institutions with the students they’re looking for.

Reshape USa (+1 5076107436): 57 West 57th Street Midtown Manhattan, 4th Floor, New York, NY 10019, USA

Reshape Spain (+34 910840266): C/ Moreno Nieto, 2, Arganzuela, 28005 Madrid, Spain

2025 © reshape tech, s.l.